2009 was a milestone in the history of Torrié. The quality was as high as ever.
Its tradition and experience in coffee roasting were unquestionable.
On a path towards innovation, but preserving the knowledge acquired throughout its history, Torrié outlined a new brand strategy that is better prepared to win new customers and new markets.
From a reformulation of the image of the existing portfolio to the launch of new products, Torrié sought to offer solutions to meet the latest market trends, presenting alternatives for consumers and suggesting new opportunities for consumption